2008 could become The Year of the Road Rep, for those who play their cards right. Smart reps who have maintained consistent relationships with their retailers will be sitting pretty, more necessary-—and appreciated-—than ever during third and fourth quarter.Those who have been lazy, however, just now appearing at stores, ready to cash in, will be laid out like a bad bear skin rug by retailers with short fuses and long memories.
One reaps what one sows. Welcome to the harvest.
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