Sunday, July 20, 2008

Chicago Market

Holy cow, this is gonna be great.

Just found out the Power Lunch session I’m hosting at noon will probably be sold out, now that on-site registrations are factoring in. As buyers tighten their travel budgets, there’s no question the regional markets are holding their own.

The session title is “Speed Networking.” Needless to say, with a moniker like that, it’s going to be fast paced, fun, and a little fly-by-the-seat-of-your-pants entertaining. Honestly, I can’t wait, having never tried this format before.

A “Strategies for Challenging Times” Forum later that day combines me, Carol Schroeder, and Tom Ungrodt (all charter members of the GHTA Retail Advisory Board). Tom will cover managing your cash flow investment; Carol will get into trimming your expenses and overhead; my segment’s about paring down your inventory to a cleaner, meaner mix, then dealing with what I call “Psych Marketing 101.”

If you’re in either (or both), be sure to say hello.

Photo credit: Merchandise Mart Properties, Inc.