There are vendors who read the tea leaves and discuss them. And there are vendors who read the tea leaves, then do something about them. I’m happy to report at least one vendor who falls squarely in the second category.Classic Impressions is an embossed stationery line many of us recognize as “those nice guys who left that other big, frustrating company” (you know who you are). Steve and his crew decided to strike out on their own years ago, determined to create a business built on positive retailer relationships, quick turn around times, and great product. Suffice it to say they succeeded, on all counts.
Times are tough, and they know it. In spite of producing a line that doesn’t have huge margins, and in spite of rising fuel costs, they just lowered their shipping charges.
Yes, you read that right. Lowered. As in less money. And that’s in addition to their normal “no drop ship fees” policy.
If you’re a Classic Impressions account who hasn’t received the updated shipping chart, call them. If you’re not a Classic Impressions account, check them out. These are the good guys, folks. You’re missing the boat if you don’t carry them-—especially during a holiday season that’s bound to be as price conscious as this one.
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