It might sound nuts, but Tod Young has figured out how to turn color into fragrance. Seriously. This works, folks.With a background in interior design, he’s created the Palettes Collection, a series of six “aromatic tones” that tie to color groupings found in beautiful home environments. They’re not simple one-noters; these are complex, rich combinations that ring true to their namesakes.
I told you this would sound nuts. You’re going to have to trust me. This works. In fact, it works so well, there’s a patent pending on the concept.
Nuts and bolts:
Soy based candles, 80-hour burn time...room sprays that tie in, with elegance. Great packaging, great story. The company V.P. is from the advertising and marketing world, so Palettes will be a solid partner for stores into product promotion. Word of warning, though-—the buy-in is significant, so this isn’t for the faint of heart.
I want one of the Gray suites (candle and room spray) the way I “want” dark chocolate on a regular basis, so someone please pick up the line and call me. Soon.
RetailSpeaks members, keep your eyes out for an in-depth interview with Todd this autumn as part of our new Profiles series.
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