Now here’s a great idea-—man the information desks at key points on the DMC property with company leadership. From Bill Winsor and Cindy Morris to the rest of the leadership group, they take turns working the desks, helping lost buyers find their way through the behemoth campus.Admittedly, I was clueless about the program until Caroline Kennedy (Gifts and Dec) pointed it out to me over breakfast this morning. It’s done in a pretty low key manner, which means a whole lot of buyers have no idea the nice person who pointed the way to the ladies’ room was actually CEO of the mart.
The other cool thing they do? Read the fine print on the lower edge of each employee’s badge: “Red since....” followed the year they first joined the company. Now try to find one who hasn’t been there for years.
That kind of loyalty says a lot.
Next stop on the summer show circuit? One that’s near and dear to my heart-—AmericasMart in Atlanta.
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