Seems my WorldPerks account is getting a lot of NYC activity lately. Just ten days after being there for the NSA conference, I’m headed back again for the NY International Gift Fair and REA celebration.Already, there’s lots of shuffling about, with vendors wondering what traffic will be like, and retailers asking themselves if they can squeeze everything into a scant 72 hours. Rest assured to all who attend, although this show will likely be a quiet one, it’s not the end of the world...just means we’re doing things differently this time around.
Vendors, please be patient with the retailers who attend. They’re either at the end of the buying process, or are close to it. If they take notes instead of write orders in the booth, see it as a plus. That’s business rescheduled, not business lost.
Buyers, think carefully before you write. There’s never been a 4Q more unpredictable than this one. Take a peek at my earlier post (“Counting Coins”) about how to navigate the waters with smarts.
Those who think things through carefully-—then plan accordingly-—will come out on top. Those hung up on a glass half empty have already drilled a hole in the bottom for themselves.
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